The Philippines largest online shopping mall, LAZADA, recently emerged among the victors in the 2014 DigitalFilipino Awards held at the Amphitheater of Ateneo Graduate of School of Business, Rockwell Drive in Makati City.
Lazada, which offers fast and convenient online shopping, won the “Retail Store” category award along with the other thirty-nine (39) website winners was selected based on the criteria of search engine competitiveness, website traffic stickiness, technical performance, and social media engagement.
Now on its 6th year, the DigitalFilipino Web Awards recognized the changes with the way web sites are being perceived now and how it’s valued. As Filipinos primary Internet activity today is to search and interact through social networks, high quality websites filled with relevant content and its attractiveness for social media sharing influences, which websites matter more than the rest.
All winners were given 5-minutes presentation discussing their website covering what they did in 2013, lessons learned, and plans for 2014. Lazada Philippines managing director Ruchi Shah and director of supply chain management Dean Krstevski accepted the prestigious award.
The DigitalFilipino Web Awards started in 2007 as a DigitalFilipino.com personal project to get their community members in the DigitalFilipino Club involved in discovering new websites and learning collectively on best practices. The website is also an experiment in terms of measuring brand influence and reach through 3rd party data sources.