Saturday, January 18, 2014

LINE’s special-sticker campaign generates more than Php25 million for Yolanda victims

LINE, the world’s leading mobile platform with 330-million users, has donated funds raised by its “Pray for the Philippines” special-edition sticker set to victims of Super Typhoon Yolanda.
The stickers, which were sold worldwide through the LINE Sticker Shop from November 15 to December 31, 2013, generated over Php25-million (58,773,190 Yen). The proceeds have been forwarded to relief and rebuilding efforts in storm-battered communities in Visayas and Mindanao.
To express LINE’s support for the cause, Akira Morikawa, the company’s CEO, paid a courtesy call to the Philippine embassy in Tokyo, Japan this past week. Morikawa sat down with Ambassador Manuel Lopez to present the proceeds from LINE’s “Pray for the Philippines” campaign.

Mr Morikawa was given updates about ongoing relief operations in the country. And with the assistance of the Japanese Red Cross, the donations were transferred to the Philippine Red Cross last January 10, 2013.

“We are grateful for our donors from around the world for making this generous contribution possible,” said Greg Kim, Senior Manager at LINE Plus Corporation. “LINE has been in the Philippines for two years now, and our relationship with the country and its people will be strong through thick and thin."

About LINE

LINE offers free text and voice messaging, voice calling and group chat with up to 100 people. It integrates various interactive elements such as Stickers, Home & Timeline and Official Accounts in its mobile messaging platform. This cross-platform mobile messenger has been releasing a series of add-on apps that range from games to an anti-virus app since its release in June 2011.

Today, LINE has become a hot cultural icon with 330 million users in 230 countries. LINE has also held the coveted No. 1 spot in the 'free apps' category of app stores in 60 countries.

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